Ham and Jam
and design
Hire Us

Hustle | E-Commerce B2B Platform

Market Research | Brand Creation | Bespoke Web Design | Motion Desig

About the project

Bring your busines online.

Hustle is a merchant services aggregator platformthat gives users the tools to sell online, acceptpayments, send out payments, manage and deliver products.

The platform is designed to host 500,000 suppliers and over 3 million consumers across 6 African countrie.


Problem We Faced

After talking with stakeholders from Hustels and getting acquainted with their business and user research, we identified problems to solve, a unqiue value proposition, and key success metricss for the project.

Problem Statement

To empower small businesses to sell what they want, how they want, and when they want as easy and fast as possible.


  • 1. Users must create an online storefront by their phones in 3 minutes or less.
  • 2. Users must be able to connect their hustle stores to their social media accounts.
  • 3. Hustle must be able to accept different forms of payment from customers and offer simple delivery solutions to vendors.
  • 4. Users must be able to track inventory, revenues, and all data easily from the same mobile app.


The challenge is to enable entrepreneurs easily create an online store and sell their physical and digital products.


To solve the above problem, we launched design sprints: empathy, definition, ideation, prototyping and testing. We have created an application that allows people to create and manage their online store, create categories, products, manage the number of products. Ability to see all customers list and manage the list.

Our Role

We started the design process from scratch. We set out to develop a product based on research results. So we did user research using UX results like interviews, personas, empathy map, information architecture, moderated usability testing. This workflow contributed enormously to the final design decisions. We also worked on the UI part, creating a new design, creating components, and grouping them into a UI kit.